Say yes to the
Kristen Stewart LOVES her Nikes, and apparently the company loves her back!
They want to put their swoosh all over K-Stew’s bank account and sign her up to endorse them!
And, as we all know, she DOES love her comfy shoes, so Nike thinks they'll have the perfect spokesperson for their brand! In fact, sources revealed some more of the deets, saying:
“It’s no secret how much Kristen loves Nikes. She often changes into a pair of Nikes after walking the red carpet in heels. It’s not the easiest deal to make, as Kristen has shunned dozens of offers to endorse products since her rise to fame in the Twilight films. Also, Kristen already makes a ton of money because she gets a little piece of the Twilight merchandise. She’s terribly self-conscious about seeing her face on products. But the company obviously wants to broaden its base from athletes to actors, and, in particular, appeal to young women. Nike execs believe that with her tomboy cool image, Kristen would be the perfect celebrity spokeswoman to create some new excitement about the brand.”
Sounds like everyone wins!
The problem is how much they’ll have to pay Kristen to shill their sneaks, but why not say yes? Free shoes and millions of dollars are in it for her!
[Image via WENN.]
Tags: business, business blitz, endorsement, kristen stewart, nike