There is so much offensive material here, we’re not sure who got the worse end of the
stick candy bar!
Snickers revealed a new ad in Australia, and it sends one heck of a terrible message!
In the commercial, construction workers swapped their typical gross cat calls for encouraging statements, like:
“That color really works on you! Have a productive day!”
And the call-response of:
“What do we want? Equality! What don’t we want? Misogyny!”
Then at the end, Snickers runs their tagline, “You’re not you when you’re hungry.”
So, once these guys eat some food they’ll become a misogynistic and start objectifying women again?! And that's BETTER than how they act when they're hungry??
While this is a terrible ad for so many reasons, it does bring attention to one everyday thing that women may have to deal with.
Maybe we don’t all need a Snickers, but we can take this as a reality check, right?
Tags: ad, ad campaigns, australiastic, business blitz, commercial, food, misogyny, sexist, snickers, tacky and true, wacky