Somebody call the police or a fireman because Calvin Harris is just TOO hot right now!
Calvin posted on Instagram:
[Image via Calvin Harris/Instagram.]
We don't think we'll ever be able to enjoy a bowl of Froot Loops the same way EVER again!!
Everyone knows the fun-loving characters like Toucan Sam and Cap'n Crunch who grace the boxes of some of our favorite cereals, but did you know they serve a fairly creepy function??
Nothing too surprising, right? Well what if we told you most of these boxes have characters that are looking down so they can make eye-contact with children!
Yeah, that's just plain creepy!
Studies have found that eye-contact builds a connection with the consumer and thus builds brand loyaltly, which basically means Toucan Sam is watching your kids so you'll buy more Froot Loops!
We think we'll stick with oatmeal from now on!
[Image via Cap'n Crunch/Quaker Oats.]
Tags: ad campaigns, box, capn crunch, cartoons, cereal, characters, children, cornell university, creepy, eye contact, food, froot loops, kids, marketing, mascot, strange, stuff 4 kidz, tacky and true, toucan sam, wacky, weird