PepsiCo announced this week that it is committed to cutting sodium in its Lay's potato chips by 25% by 2015! And it has a special ingredient to help it do just that!
No, not eye of newt! This isn't magic, it's science!
Lay's chips will be using a new "designer" salt from now on, one that will seem like more than it is! How?
The shape of the crystals in the powdery salt will allow for more deliciously salty flavor in less actual salt!
If the new salt is successful, PepsiCo could also begin using it for Cheetos and even Quaker breakfast bars!
Good for you, PepsiCo! Um, if it works, that is! We'll probably need a few crates of Sour Cream & Onion to be sure!
Tags: business blitz, Chips, food, gifs, Lay's, New, nutrition, PepsiCo, Potato, Reduced, Salt, Shape, Sodium