People are generally encouraged to eat at least 5 servings of fruits and vegetables a day. That's a lot.
And guess what… we throw away 300 MILLION TONS of food each year!
That's awful! Do you know why we toss out food?
Because it just doesn't look as beautiful as other fruits or veggies.
Intermarché is the third largest supermarket chain in France, and they've got an incredible idea.
They've launched a campaign featuring fruits like the Grotesque Apple and the Hideous Orange, each with their own deformity. The thing is, these fruits and veggies just look weird, they're actually just as good for you as other fruits or veggies.
So now Intermarché is selling those ugly foods… for 30% less than normal!!
It's fighting food waste and getting cheap healthy food into houses everywhere! (In France.)
Check out the video (below) to get an up close look at these healthy, ugly foods!
[Image via Intermarché.]
Tags: apple, business blitz, campaign, food, food porn, foods, france, francophilia, health, healthy, intermarché, mama nature, orange, selling, ugly, ugly fruits, vegetables, veggies