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France Has An Ingenious Idea To Cut Down On Food Waste! The World Should Be Doing This IMMEDIATELY!

| Filed under: FrancophiliaBusiness BlitzMama NatureFoodHealthFood Porn

intermache ugly fruits and veggies and stuff

People are generally encouraged to eat at least 5 servings of fruits and vegetables a day. That's a lot.

And guess what… we throw away 300 MILLION TONS of food each year!

That's awful! Do you know why we toss out food?

Because it just doesn't look as beautiful as other fruits or veggies.

Intermarché is the third largest supermarket chain in France, and they've got an incredible idea.

They've launched a campaign featuring fruits like the Grotesque Apple and the Hideous Orange, each with their own deformity. The thing is, these fruits and veggies just look weird, they're actually just as good for you as other fruits or veggies.

So now Intermarché is selling those ugly foods… for 30% less than normal!!

It's fighting food waste and getting cheap healthy food into houses everywhere! (In France.)

Check out the video (below) to get an up close look at these healthy, ugly foods!

[Image via Intermarché.]

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5 comments to “France Has An Ingenious Idea To Cut Down On Food Waste! The World Should Be Doing This IMMEDIATELY!”

  1. swissy says – reply to this


    fyi we had this in switzerland before the french did

  2. ahsee says – reply to this


    Moche = Ugly

  3. pan86 says – reply to this


    This is GENIUS! Every country MUST do it immediately! :)

  4. 4

    Great idea…it's a crime to waste food that requires land, water, and fuel to produce and get to market. Such a waste of resources. It also destroys wildlife habitat and animals like birds are being killed by the millions to protect crops. Quit wasting food and using more of the planet's resources then we need.

  5. chillax62 says – reply to this


    Re: swissy – You had what in Switzerland before France? Who ever said this was a competition? Get a life swissy and stfu! France always did this with the "périod de réduction" alors i do not see where the competition is. If your country did it before they should have talked about it. So please!