Well this is certainly a new way to stay hydrated!!
While most alcohol companies don't bother to try and market their drinks toward a more health conscious crowd, TY KU is shaking things up by trying to appeal to your inner yogi!
That's right! The growing sake company is hoping to get yoga lovers to jump on their bandwagon, and it's not as crazy as you might think!
[ Related: Celebrate Bastille Day With This Recipe From TY KU! ]
Studies have shown that around 55 percent of U.S. adults like to drink alcoholic beverages. However, that number jumps all the way up to 75 percent when you're talking about yogis!
If that's not enough to get companies drooling, it also helps that the yoga community has become a LOT more affluent in the past few decades, meaning these guys have money to spend!
Right now it's estimated that about 24 million people in the U.S. practice yoga, and while we're not math experts over here, that's a pretty huge market that's being ignored!!
It's not 100 percent clear how TY KU is planning to appeal to yogis, but we're guessing a lot of other companies will follow suit if it works!!
Work it out!
As we reported, rumored new couple Khloe Kardashian and NBA player James Harden were spotted over the July 4 weekend canoodling in Las Vegas.
[ Related: Khloé Licks Kendall Jenner's Abs! ]
Well on Wednesday, the sexy twosome decided to get HOT and SWEATY…
In a spin class!
The reality TV star and the athlete hit up Cycle House in West Hollywood to do some intense cardio!
In case you didn't know, the fitness company is featured in the new E! series Hollywood Cycle!
[ Related: EXCLUSIVE! Nichelle Hines Talks About Her New Show Hollywood Cycle! ]
The 31-year-old posted the (above) photo on Instagram where her and her new beau are squeezed in between instructors Nichelle Hines and Aaron Hines!
Miz Kardashian wrote the caption:
On Thursday, it was reported that friends close to Scott Disick are urging the reality TV star to enter rehab.
This news follows the controversial celeb's cheating scandal and split with longtime GF Kourtney Kardashian — and nearly forgetting to acknowledge his 3-year-old daughter's birthday. Yikes!
[ Related: Kanye West Is 'Furious' With The Scott! ]
Insiders shared that Scott's baby mama was pissed that her ex
Happy Hump Day!!!
We've been given an epic gift on this beautiful Wednesday all thanks to Jennifer Lopez tying up her white shirt and wearing very tight leopard-print workout capri leggings.
[ Photos: Super Hot Over-40 Bikini Bodies! ]
Doesn't the sun seem to be shining so much brighter all of a sudden???
The actress and singer was outrageously sexy during a gym sesh in Southampton, New York with boyfriend Casper Smart on Tuesday.
Looking at her abs is like looking at the gates of heaven!
BRB HITTING THE GYM!
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[Image via Splash News.]