Perez Hilton doesn't just write about the stars, he is one. An internet gossip phenom since May 2005, Perez breaks hot news, attends star-studded film festivals like Cannes and Sundance, has his own radio show, and appears regularly on television and in press coverage of the entertainment industry.

Although he's known as "Hollywood's most feared gossip," Perez's worldwide followers love him madly. Advertise on PerezHilton.com to plug your brand or product into Perez's uniquely electrified fans.

Perez Hilton averages 280 million impressions and 13.5 million unique readers per month.

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Perez Hilton reveals his label's first artist
Entertainment Weekly, 7/23/2009
“Perez Hilton is sharing his first signing to Perezcious Music: French singer Sliimy (pronounced “Sleemy”). 'I think that his music will make a lot of people smile,' says Perez.”

Perez Hilton set to launch label imprint with Warner Bros.: The rumors are true
Entertainment Weekly, 7/9/2009
“...it's finally official: Warner Brothers has confirmed to EW that gossip maven Perez Hilton is set to launch his very own imprint with the label...”

Branding Perez: Polarizing Blogger Has Big Goals
Associated Press, 4/27/2009
“Perez Hilton is still poking fun at celebrities. But as a blogger, radio host, author and now highly publicized advocate of gay rights, he's also become one — and not just as a famous person, but a powerful and wide-reaching brand.”

Zac Efron on Perez Hilton
Los Angeles Times - The Dish Rag, 3/25/2009
“There could be 100 tabloid articles... and they would all go unnoticed. But as soon as Perez has a single post, inevitably I get like 10 or 20 phone calls from friends or family, or whoever, and so... it seems like what Perez says goes.”

Queen of SXSW: Perez's party rawked!
Dallas Voice, 3/22/2009
“Perez Hilton's “One Night in Austin” was arguably the best SXSW showcase of 2009... A few years ago, who would have predicted that a gay blogger would produce one of the most incredible nights at SXSW?”

Valley Buzz: ...All Hail King Perez
Yahoo Finance, 2/25/2009
“In the age-old tug of war for bragging rights between Silicon Valley and Hollywood, Perez Hilton has scored one over all tech bloggers. The irascible pink-haired imp racked up a whopping 14 million page views yesterday...With those kinds of numbers, concerns that the blog's value is too concentrated on one person flies out the window. Perez is a new media force, period.”

King Perez: The gossip blogger wants to build a media empire
Forbes, 1/29/2009
“[Perez] Hilton... ranks No. 1--for the second year running--on the Web Celeb 25, [Forbes’] annual listing of the Internet's most famous personalities.”

Why Advertising on Perez Hilton Beats the Hell Outta TV
Media Bistro, 1/9/2009
“Perez is a better buy... than your typical prime-time 30-second spot”

It's Not Just Perez Hilton; Hispanic Bloggers are Growing and Influencing Culture and Politics
Hispanic Business, 10/23/2008
“One of the most famous and successful blogs on the planet was started by Mario Lavandeira, better known as Perez Hilton, the founder of www.perezhilton.com.”

Perez Hilton Goes Mobile
Market Watch, 10/21/2008
“Anytime, anywhere gossip addicts can now keep up on the latest breaking celebrity gossip, rumors and stories. Crisp Wireless brings the top gossip blogger to the mobile web.”

PEREZ HILTON DOES BROADWAY! (Yes, THAT Perez Hilton)
Broadway World, 10/17/2008
“Since 2004, Perez Hilton has kept the culture of celebrity on pins and needles with his must read blog, PerezHilton.com. [It] has become one of the most read, reviled and visited sites on the internet, bringing it's creator nearly instant world wide acclaim and infamous success.”

Blogs to Riches: Perez Hilton Migrates Into Cosmetics, Fashion and Music
WIRED, 8/18/2008
“In just three years, Hilton has smashed through the Hollywood elite, muscling his way from bottom-feeding blogger to up-and-coming entertainment-business power player.”

From blogger to Broadway
Reuters Fan Fare, 7/23/2008
“Celebrity blogger Perez Hilton began his rise to fame by gossiping online about the adventures — and misadventures — of Hollywood’s bold and beautiful but now he finds himself being talked about with a musical about him set for the stage.”

How I Made It: Perez Hilton
L.A. Times, 6/13/2008
“As the self-proclaimed "Queen of All Media," Hilton has become a pop culture phenom with his Hollywood gossip blog.”

Q&A: Perez Hilton
Metromix L.A., 6/4/2008
“Many have attempted to rival Hilton, but all have paled in comparison to the master of mean. Case in point: More female college students log on to his site than they do MySpace.”

Perez Hilton to Debut Clothing Line
OK! Magazine, 5/7/2008
“Notorious blogger and 'Queen of All Media,' Perez Hilton, can now also call himself a 'designer.”

If Perez Hilton plays nice, he could name his price
The Hollywood Reporter, 4/9/2008
“Is [Perez’s] appeal strictly defined by dishing and dissing the stars, or is he a star in his own right?”

Gossip Blogger Expands Into Radio
The Wall Street Journal, 4/9/2008
“In a move that shows how the blogosphere is generating new talent for traditional media, Perez Hilton, ubiquitous purveyor of celebrity gossip on the Internet, is expanding his empire to the airwaves.”

The world's 50 most powerful blogs
The Observer (UK), 3/9/2008
“Perezhilton (authored by Mario Lavandeira since 2005) is the gossip site celebrities fear most”

Perez Hilton Could Play New Role: A&R Man
The New York Times, 2/26/2008
“a label deal for Mr. Lavandeira … would be a recognition of the influence that blogs can wield in generating word of mouth about music.”

Perez Hilton Pulls Videos From YouTube
TV Week, 12/20/2007
“Mr. Hilton… has made himself into a multimedia sensation with Hollywood gossip and over-the-top critiques of celebrities”

The Influence of Perez Hilton
Entertainment Weekly, 12/20/2007
“With attention spans dwindling and the appetite for celeb gossip only growing, blogs like Hilton's are increasingly making fast, furious, and famous the marching orders of the mainstream media.”

Perez is Names #1 Web Celeb
Forbes.coms, 12/18/2007
“Hollywood stars fear the wrath of Perez Hilton, a controversial gossip blogger with a poison 'pen.' Hilton, whose real name is Mario Lavandeira, styles himself as 'The Queen of Mean' and has earned a rabid following, thanks to his sense of humor, snarky voice and irreverent habits...”

Love Him or (He Prefers) Hate Him
The New York Times, 7/29/2007
“...a hard-to-ignore Hollywood player.”

A Gossip’s Golden Touch
Newsweek, 2007
“When Perez Hilton talks music, people listen.”

Rumor has it, the guy’s a player
L.A. Times, 4/2/2006
“like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man”

Meet the most vicious man in Hollywood
The Guardian, 11/20/2006
“More than a disappointing weekend at the box office, more than being omitted from the guest list of the current hot spot, more than being punk'd or papped, young Hollywood fears Perez Hilton.”

• "Perez Hilton is still poking fun at celebrities. But... he's also become one — and not just as a famous person, but a powerful and wide-reaching brand. "
  Branding Perez: Polarizing blogger has big goals Associated Press
• "One of the most famous and successful blogs on the planet was started by Mario Lavandeira, better known as Perez Hilton, the founder of www.perezhilton.com."
  Hispanic Business: It's Not Just Perez Hilton...
• "...PerezHilton.com... has become one of the most read, reviled and visited sites on the internet, bringing it's creator nearly instant world wide acclaim and infamous success."
  Broadway World: PEREZ HILTON DOES BROADWAY! (Yes, THAT Perez Hilton)
• "In just three years, Hilton has smashed through the Hollywood elite, muscling his way from bottom-feeding blogger to up-and-coming entertainment-business power player."
  Blogs to Riches: Perez Hilton Migrates Into Cosmetics, Fashion and Music, Wired
• "As the self-proclaimed "Queen of All Media," Hilton has become a pop culture phenom with his Hollywood gossip blog."
  L.A. Times
• "Many have attempted to rival Hilton, but all have paled in comparison to the master of mean. Case in point: More female college students log on to his site than they do MySpace."
  Metromix, Q&A: Perez Hilton
• "...a hard-to-ignore Hollywood player."
  The New York Times
• "When Perez Hilton talks music, people listen."
  Newsweek
  
• “like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet
  yet snarky, sagacious yet salacious gay man”
  L.A. Times
• "Perez Hilton... styles himself as 'The Queen of Mean' and has earned a rabid following, thanks to his sense of humor, snarky voice and irreverent habits..."
  Forbes.com, #1 Web Celeb
• "More than a disappointing weekend at the box office, more than being omitted from the guest list of the current hot spot, more than being punk'd or papped, young Hollywood fears Perez Hilton."
  Guardian