Well this is certainly a new way to stay hydrated!!
While most alcohol companies don't bother to try and market their drinks toward a more health conscious crowd, TY KU is shaking things up by trying to appeal to your inner yogi!
That's right! The growing sake company is hoping to get yoga lovers to jump on their bandwagon, and it's not as crazy as you might think!
Studies have shown that around 55 percent of U.S. adults like to drink alcoholic beverages. However, that number jumps all the way up to 75 percent when you're talking about yogis!
If that's not enough to get companies drooling, it also helps that the yoga community has become a LOT more affluent in the past few decades, meaning these guys have money to spend!
Right now it's estimated that about 24 million people in the U.S. practice yoga, and while we're not math experts over here, that's a pretty huge market that's being ignored!!
It's not 100 percent clear how TY KU is planning to appeal to yogis, but we're guessing a lot of other companies will follow suit if it works!!
Though she might not be on the same level as the Moonstruck actress — J.Law is the singing voice from the from the no. 1 song from The Hunger Games: Mockingjay – Part 1.
Who knows, maybe the Oscar winner will whip out an album next year?! WE KID!
Ch-ch-check out her HIGHlarious interview (below)!
Could there be hope for Bennifer 2.0?!
On Thursday, Ben Affleck was spotted out and about in Atlanta with his daughter Violet.
Perhaps the ring helps him get into the role of dad — as the father-of-three took his daughter on a field trip to the Atlanta Cyclorama and Civil War Museum and the Center for Civil and Human Rights.
Though the Hollywood heartthrobs may not currently be together, they're certainly not far from each other.
As we previously reported, Ben is awkwardly living in the guest house of Jennifer's Atlanta home as she films Miracles From Heaven. However,
E! News didn't look far to find Giuliana Rancic's replacement.
Maria Menounos will be stepping in for the outgoing anchor, sources confirm to us EXCLUSIVELY.
Giuliana made the announcement she was leaving E! News on Wednesday night. She will still be on the network though, hosting Live From The Red Carpet and Fashion Police.
It's been a rough year for the 40-year-old. She came under fire for comments she made about Zendaya's hair on Fashion Police, which ultimately resulted in cohosts Kathy Griffin and Kelly Osbourne departing the show.
Her 37-year-old replacement is no stranger to entertainment news; Maria hosted Extra for many years before joining E!
Both women have their lives documented on reality TV series as well. There's even rumors of a rivalry between the two, which the network has shot down.
Will you miss Giuliana in the anchor chair, or are you ready for a change?
[Image via WENN.]