Can you shame the fat off of children??
Children’s Healthcare of Atlanta thinks you can! Their new Strong4Life video and print campaign to combat childhood obesity in Georgia is getting national press for "not sugarcoating" the problem.
The ads (in the video above) feature fat children hanging their heads in shame over their very young bodies. These ads make kids feel bad about their weight, blame them for their problem, AND make it alright for other people to judge them!
So… what's the message there? Is it your kid needs to lose some weight because no one likes a fatass?? It's like it's telling the healthy kids "You guys can be mean to the fat kids, it'll help them in the long run." THAT'S HORRIBLE!!!!!
What can a child do to fight obesity? The ads offer zero advice.
An estimated 1 million children in Georgia are considered overweight, ranking the state second in the nation for childhood obesity. Telling fat kids they're fat isn't gonna solve the problem.
If Children’s Healthcare of Atlanta wants to help obese kids they should tell them how to get healthy, not cut them down.
Here's our message to the poor child actors in the ad: You are BEAUTIFUL!!!!