There goes our plan to start a baby haberdashery called Blue Ivy!
Blue Ivy Cater just became the most ridiculously spoiled celeb-u-tot. (Oh, Suri is NOT going to be happy about this!)
A couple weeks ago Beyonce and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect their month-old daughter's name.
Why get the trademark? Is Beyonce's designer mom gonna use her grandchild's name to market some "Single Ladies" inspired onezies?
Here's the crazyass truth: parents got the idea from other people making the attempt to get a trademark on THEIR baby's name! Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” — just four days after the baby was born! And he's not the only one.
The trademark office denied Mbeh and other filings saying the name belonged to a “very famous infant” and consumers would be tricked the product would be affiliated with famous tot. Considering she can't talk it's really tough to get her to endorse anything… yet.
Now that her parents are have the trademark we're expecting to see a Blue Ivy line of baby carriages, baby cosmetics, and baby stilettos sometime later this year.
[Image via Ramey Pix.]
Tags: beyonce, blue ivy carter, couple, crazy mom, jay-z, perezitos, ridiculous, spoiled, wtf