People magazine paid $850,000 for exclusive rights to pictures of Jessica Simpson and her baby Maxwell Drew. The magazine gambled that it would increase their sales, but it actually sold LESS magazine then its average.
It sold 950,000 copies instead of its usual 1.3 million a week.
The magazine had hoped to capture some of that old familiar magic after Brad Pitt and Angelina Jolie's baby Shiloh Jolie-Pitt garnered them 26.5 million page views, but alas, it was not meant to be.
Although the deal hasn't worked out the way People would have liked it to, Jessica Simpson has been making a pretty penny from all of the baby talk. Forbes estimated she's made $20 million in 2010 alone, and her show Fashion Star has just been renewed for a second season.
Go J Simps!
[Image via WENN.]
Tags: baby, financial, gamble, jessica simpson, loss, maxwell drew, oops, people, pictures, simpson