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This new advertising campaign is dividing a lot of people!
When Project Breastfeeding founder Hector Cruz's wife gave birth to their child, the mother struggled with breastfeeding the child. Hector Cruz realized he was suddenly immersed in an issue that he had no information about.
He then decided to try and educate all the daddies out there about breast-feeding with his campaign. He hopes these images will eventually gain enough interest and money to allow him to put up billboards of the ad around his hometown of Clarksville, Tenn.
Project Breastfeeding features pictures of dads pretending to breastfeed their child, and Cruz hopes that it will encourage new daddies to be supportive of their wives during the breastfeeding process.
Here's what Cruz said:
“I decided that the best way to get the conversation started was to get the men involved. There is nothing out there for men [about breast-feeding]. I wanted to change that. I think that men posing with their child in a similar way as women breast-feeding … shows the support that men have for their wives. Really understanding how my wife’s body works, helps me to understand my children and their developmental and physical needs and makes me a better father."
But some people haven't taken a liking to this advertising campaign, and actually find it pretty offensive!
Especially its slogan, which is "If I could, I would", which some find as basically another way of saying "I can't, so I won't".
We definitely see both sides of the issue here, and it's true that breastfeeding isn't the only option for parents of newborns.
Maybe if the ad could somehow incorporate the other options in its ads - that might be more helpful.
Although we have no idea how that would work with the ads for Project Breastfeeding in its current state.
Where's Mad Men's Don Draper when you need him?
Check out more awkward photos… (below)!
[Image via Project: Breastfeeding by Hector Cruz Photography.]