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Sports Illustrated cover girl Kate Upton may have a lot of fans, but 10 Magazine editor and Victoria's Secret stylist Sophia Neophitou isn't one of them.

After the SI swimsuit issue was revealed, Sophia told the New York Times she would never cast Miz Upton in the VS fashion show because her looks are "too obvious". She

Tags: 10 magazine, call girl, kate upton, page 3, sophia neophitou, sports illustrated, the sun, victorias secret

To celebrate their 10th anniversary, 10 magazine put released 10 covers featuring 10 of the world's biggest names in fashion.

You see what they did there?

The mag's founder and editor-in-chief, Sophia Neophitou-Apostolou, explains:

"These are some of the faces that have made our industry and it is an honour to be celebrating them. 10 magazine has a history of celebrating the best creative talent in the world and we are honoured that these icons of fashion agreed to be our cover stars."

We have a feeling Unkle Karl only agreed to grace the cover so long as he took his own picture, 'cuz that's the kind of guy he is!

Which cover do U like best???

[Images courtesy of 10.]

Tags: 10 magazine, 10 year anniversary, azzedine alaia, helmut lang