This is uhhh… different!
And even though the 99 Cents Only Stores are far from fancy, the company recently announced they're looking to set up shop on the most famous street in the 90210!!!
99 Cents Only Stores chief executive officer, Eric Schiffer articulated that their store a few blocks from Beverly Hills has the "highest sales volume" in all of the company's 303 stores, adding:
“We are confident a Rodeo Drive store will be successful because our stores do well in affluent areas."
[Image courtesy of RodeoDrive-bh.com & 99 Cents Only Store.]