'Hold A Coke With Your Boobs' Is Trying To Be The Topless Version Of The Ice Bucket Challenge! But What Is It REALLY Raising Money For??
The Ice Bucket Challenge raised over $100 million for ALS research. So everyone is looking for the next viral fundraising campaign.
And when trying to go viral, what do you do when all else fails? Turn to boobs.
Enter the Hold A Coke With Your Boobs Challenge, in which well-endowed women (and a few men) are asked to share videos of themselves holding a bottle or can between their, well, jugs to raise money for breast cancer research.
You can check out a fairly SFW compilation of a few of the videos (below)!