Hello, Pepsi? Are you watching?
Heineken just released a new advertisement entitled Worlds Apart, which is designed as an experiment that poses the question:
"Can two strangers with opposing views prove that there's more that unites than divides us?"
And honestly, we can't think of a better example of a brand using politics or a social movement in a more appropriate way — and certainly not in a manner that suggests Kendall Jenner is the answer to all our prayers.
Related: Ivanka Trump Brand Clothing Produced In A Sweatshop!
During the 4:25-minute spot, three sets of two strangers, who have completely different views on various topics (transgender rights, climate change, and feminism), are grouped together to complete a project. Along the way, the team is given cards, and they are asked to engage in personal conversations with one another.
After an emotional bond has been formed, the teammates-turned-pals are shown video clips of the partners expressing their polarizing opinions. They are then given the option to leave the experiment, or continue their discussion over a beer. And the results you'll just have to see for yourself.
THIS is how issues are solved, people!
All in all, it's an extremely effective ad that gives us some hope in humanity even in Trump's America!
Ch-ch-check it out (below)!!
Tags: business blitz, heineken, kendall jenner, pepsi, politik, social issues