Robert Pattinson has company!
A$AP Rocky has just been named the new face of Dior Homme, and he looks so suave in the ads!
Who else could rock a red wool coat with so much attitude?
The brand's creative director Kris Van Assche admitted they hired him for more than just his good looks, saying:
"I really like his personal style and taste. He's a real fashion lover. He feels like fashion really influences his own work, and he has strong opinions on that."
The rapper also had high praise for his new employer:
"I mean, it's dope when you can mix [elite and street labels]. It's all about taking two worlds like streetwear and high-end and kind of mashing them together. But when it comes to Dior, it's just prestige and elegance in my opinion. It's almost like Coco Chanel was for the lady."
The 27-year-old has followed in fellow artist Kanye West's footsteps and launched his own collection with J.W. Anderson.
He's not just another celebrity face — the man is serious about fashion!
See some additional shots in the gallery (above)!
[Image via Dior]