What the flock!?
Abercrombie & Fitch is suing a Florida retail chain for allegedly jacking their Hollister seagull logo.
According to the court docs filed in Miami, Surf Style used a flying seagull that was "identical, or nearly identical, and confusingly similar to A&F’s seagull mark".
Abercrombie gave them a chance to avoid a suit by sending them a cease-and-desist letter in May 2010. Surf Style made an agreement with the preppy clothing company to stop using the rat with wings in July, but never followed through.
Now, A&F is not only seeking an injunction against the basic t-shirt company, but also wants them to destroy the infringing products and pay them in monetary damages.
A lawyer for Surf Style thinks the lawsuit is ridiculous since seagulls are so closely related to the beach.
Tags: a and f, abercrombie, abercrombie and fitch, hollister, injunction, lawsuit, seagull, surf style, trademark infringement