Dannon has agreed to pay $21 million after state and federal regulators took them to court over false claims made on the packaging for Activia and DanActive.
The company makes claims about Activia’s beneficial bacteria and DanActive’s ability to boost immunity despite any studies or evidence that validates these claims. Dannon now has to get FDA approval before putting info about health benefits on their packaging.
"Consumers want, and are entitled to accurate information when it comes to their health," FTC Chairman Jon Leibowitz said in a statement. "Companies like Dannon shouldn't exaggerate the strength of scientific support for their products."
We wonder if any other yogurt companies will be taken to court for this same thing. Dannon wasn’t the only brand making claims about their yogurt!!
Tags: activia, claims, court, danactive, dannon
It's good to be regular!
Actress Jamie Lee Curtis says she loves being the spokesperson for Activia yogurt and talking about bowel movements!
“I have a job where I advertise yogurt that makes you poop and that people love and people tell me about their bowel movements every day. Now, I’m not a doctor but I actually feel the way a doctor gets thanked by a patient and I get it all the time. All I can tell you is I’ve been in a lot of movies, I’m the daughter of very famous people, I’m married to a very famous guy, I do a lot of things.
"Nothing else in my life, nothing else gets people coming up to me saying, ‘You’ve changed my life. Because of you and that product, it is off the charts, my life is different.’"
Tags: activia, jamie lee curtis, regular, spokesperson, yogurt