Smart move, United Airlines.
As you surely know, the airline is still struggling with the backlash they received when aviation officers forcibly dragged a man, named Dr. David Dao, off one of their flights. This fallout has even affected the company's presence at the Tribeca Film Festival, where they serve as one of the signature partners of the fest.
Apparently, the airline has pulled a 30-second ad which had been playing before several film screenings since the opening of the festival on April 19. It's said audiences couldn't help but laugh at the commercial for United Airlines' Polaris Business Class as it painted the company as a doting, luxurious form of travel.
The Hollywood Reporter's John DeFore perfectly put it, as he noted: