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All tag results for advertising standards agency

Natalie Portman's Mascara Ad Is Too Misleading For The UK!


Unfortunately it’s not the kind of scandal that involved skin.

L’Oreal tattled to the U.K.’s Advertising Standards Agency claiming that Natalie Portman’s Christian Dior Diorshow New Look lash-multiplying mascara was "misleadingly exaggerating the effects of the product."

So, the ASA said to take it down!

Parfums Christian Dior explained

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YSL's Belle d'Opium Ad Banned In The UK

The people in the UK really don't like fragrance ads, do they?

Britain's Advertising Standards Agency has yanked Yves Saint Laurent's Belle d'Opium fragrance commercial after a whopping 13 people complained about it.

The baker's dozen that had nothing better to do but call and complain said actress Melanie Thierry's actions "simulated drug use".

The ASA ultimately ruled that the commercial "could be seen to simulate the effect of drugs on the body" and "could be seen to simulate the injection of opiates into the body".


YSL obviously wasn't too happy with their decision and issued the following statement:

"YSL Beaut is disappointed that the ASA has upheld the small number of complaints about this advertisement for Belle dOpium. The advertisement was not intended to make any reference to drug culture, but to promote the sensuality and seductive qualities of the fragrance in keeping with the Opium brand, which was launched by Yves Saint Laurent over 30 years ago. Nonetheless, when the ASA told YSL that there had been some complaints about the advertisement, YSL, as a responsible advertiser, amended the advertisement in order to avoid any possible misinterpretation."

Watch the ad (above) and let us know what U think.

Does YSL's commercial simulate drug use???

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Does YSL's commercial simulate drug use???

  • No (73%)
  • Maybe (17%)
  • Yes (10%)

Total Votes: 4,948

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Misleading Louis Vuitton Ads Banned

Filed under: Ad CampaignsLVMH


This seems silly.

A Louis Vuitton ad featuring a seamstress has been banned by the Advertising Standards Agency saying the advert is misleading after a whopping 3 people complained they didn't believe their products were made entirely by hand.

The ASA claims Louis V breached the "truthfulness clause", explaining:

"We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine. Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading."

The luxury goods company did admit that sewing machines are used to manufacture their products, but the process isn't completely automated and there are over 100 stages to make an item including handcrafting techniques.

Unfortunately, the ASA wasn't having it and have ordered them to cease the ad.


Do U think the ads should be banned???

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