The UK's Advertising Standards Authority really doesn't miss a thing.
After a single complaint filed against a Gucci print ad (above) and the group's subsequent analysis, the image featuring model Avery Blanchard was deemed irresponsible advertising.
Related: Saint Laurent Ad Pulled By ASA
The ASA ruled:
"We noted that the model leaning against the wall was wearing a long dress so that only her lower legs, ankles, neck and head were visible. We considered that her torso and arms were quite slender and appeared to be out of proportion with her head and lower body. Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small. We also considered that her sombre facial expression and dark make up, particularly around her eyes, made her face look gaunt. For those reasons, we considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible."
The ad cannot be shown as is in the UK, and Gucci has been advised to be more responsible in its advertising.
Do you think this model appears too thin, Perezcious readers???
[Image via Gucci]
Tags: ad campaigns, advertising standards authority, asa, avery blanchard, fashion smashion, gucci
The Advertising Standards Authority claims another victim!
This time it's the Clairol Nice 'n' Easy commercial featuring Christina Hendricks going from her signature red hair to a bright golden blonde.
Related: Saint Laurent Ad Banned For Too-Skinny Model
The ASA investigated the ad's suggestion that it's possible to go from red to blonde with only one step, and the investigation prompted the brand to admit that the commercial was actually filmed in reverse.
Christina was told not to dye her hair for eight weeks before the shoot, at which point her hair was dyed the blonde shade. On the second day of the shoot her hair was dyed red again.
The ASA concluded that because of this the ad "misleadingly exaggerated the capability of the product," and the commercial is now banned in the UK.
See the full ad (below)!
Tags: ad campaigns, advertising standards authority, banned ads, christina hendricks, clairol, gifs, hairstyles
The Advertising Standards Authority takes unhealthy depictions of body image very seriously.
The agency has deemed fit to ban a Saint Laurent ad (above) after a complaint was filed against it for showing a very thin model in the pages of Elle UK.
The ASA agreed with the original anonymous complainant and ruled that the ad cannot appear as is and must be changed:
"The ASA considered that the model's pose and the particular lighting effect in the ad drew particular focus to the model's chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes. We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible."
The photo spot features 18-year-old model Kiki Willems and was shot by Saint Laurent creative director Hedi Slimane.
The brand stated that it did not agree with the complaint and banning but "did not provide a detailed response."
Do YOU think the ASA was right in banning this particular ad?
[Image via Hedi Slimane/Saint Laurent]
Tags: ad campaigns, advertising standards authority, hedi slimane, kiki willems, models, yves saint laurent
And another two bite the dust.
American Apparel is having a rough year in the UK, at least their ads are anyway.
The clothing company's BFFs over at the Advertising Standards Authority have asked them to remove two 'offensive' and 'overtly sexual' adverts from their website, making it the third batch this year to be banned.
The ASA explained:
Tags: advertising standards authority, american apparel, asa, banned ads
The UK is known for their strict advertising rules, so when we heard that they were looking into Rosie Huntington-Whiteley’s Rosie for Autograph ads, we weren’t surprised. But their response did shock us a bit!
The Advertising Standards Authority or ASA, received seven complaints that three of the model’s moving outdoor ads were "overtly sexual, explicit, degrading to women and reinforced sexual stereotypes of women" since they featured her moving around in her lingerie.
Marks & Spencer, who is selling the line, said that's absurd, explaining:
Tags: advertising standards authority, asa, degrading women, marks and spencer, overly sexual, rosie for autograph, rosie huntington whiteley
Yeah, we WISH slathering on some body cream was all it took to get a bod like that!
Sexpot Mila Kunis's insanely hot ad for Rodial body cream has been banned in the UK for being misleading, and we have to agree!
The only way to get a butt that perky is by doing squats, over and over and over again!
The ad (above), which features a shot from Mila's Esquire photo shoot when she was named the "Sexist Woman Alive," promises to
Tags: advertising standards authority, banned, esquire, mila kunis, mila kunis rodial ad, rodial, rodial ad campaign ban, rodial body cream, sexist woman alive
The UK doesn't want to hear Katy Perry and Justin Bieber talking about their zits-free Proactiv face anymore!
Both Katy's TV commercial and Justin's online promo for "America's # 1 selling acne treatment system" were banned after the Advertising Standards Authority received a complaint.
According to the anonymous whistle blower, the ads are misleading
Tags: advertising standards authority, avril lavigne, british proactiv, elle mcpherson, gruk, guthy renker uk ltd, justin bieber, katy perry, proactiv, proactiv ads