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Aerie Puts A Stop To Photoshop With Their Newest Lingerie Campaign!

aerie releases a new Spring 2014 campaign featuring all unretouched models!

I woke up like this. LOLz!

But srsly, Beyoncé’s lyrics from her song Flawless seem to fit so perfectly with the idea behind Aerie’s newest Spring 2014 campaign starring ALL unretouched models!

The sister brand of American Eagle launched the campaign in hopes of showing their customers to embrace their own beauty.

And since there seems to be a new Photoshop controversy every month, this is a pretty brave idea!

Plus, it's refreshing seeing all these girls in their unretouched glory — it's so…normal.

Amber Tolliver, a model from the campaign revealed to Elle:

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