Aerie Launches Body Positive Underwear Campaign Just For Men! See The Unretouched (And Silly) Ads HERE!
UPDATE 3:45 PM EST: April Fools! On Friday, Aerie announced their AerieMAN campaign was not in fact real, but was intended to bring awareness to body diversity. The label also revealed they donated $25,000 to the National Eating Disorders Association.
Chad Kessler, American Eagle Outfitters' Global Brand President shared in a statement:
"We aren't afraid of being bold in how we engage our customers, whether through a video that makes you think twice, or challenging the norm in how a brand markets to men. We are an all-inclusive brand and we know our male customers respond to humor. We look forward to continuing to innovate and evolve the American Eagle Outfitters product offerings."
While body positivity is slowly being embraced in the industry, it's been seeming like men are getting left behind.
After all, it was only recently that a major modeling agency launched a men's plus-size division!
Well, as American Eagle's sister brand Aerie does, they are inspiring customers with a new campaign, this time featuring unretouched guys of all shapes and sizes.
Aptly titled AerieMAN, it's refreshing to see a label embracing diversity!
The ads are kind of silly, but the message is still there. And while we know American Eagle loves their April Fools' Day pranks, we really hope this isn't one of them!
As Kelvin Davis, one of the four models shared with BuzzFeed: