Except this time she was doing it for a good cause!
The supermodel posed with her Jean Paul Gaultier amfAR purse covering her NSFW bits all in the name of AIDS research, even posting the pic online with the caption:
"Loving my new #amfARTote by #JeanPaulGaultier. In-stores @bloomingdales June 1. All proceeds go to@amfar #AIDS research!"
It just happens to be released on her birthday so it only makes sense that she would strip down to her birthday suit for the campaign!
[Image via Heidi Klum/Instagram.]