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H&M's Other Story? A Luxury Line!

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Not it's all coming together!

Remember how H&M was rumored to be working on a luxury line?

Welp, that rumor is 100% TRUE!

The fast fashion chain announced they'll be launching said luxury line next spring under the name & Other Stories

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H&M's New Retail Chain Might Have A Name And It's…

Filed under: Fashion SmashionBusiness BlitzH&M

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Less than a day after announcing their plans, H&M's new retail chain might already have a name!

Sweden's Dagens Nyheter is reporting a copyright protection application for the name and logo "& other stories" was filed last year with the Swedish Patent and Registration Office and WIPO in Geneva.

& other stories!?

We don't get it.

Do U???

[Image via AP Images.]

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