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Is This The First Unretouched Makeup Ad???

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According to Make Up For Ever, yes!

The cosmetic company decided to ditch Photoshop in their latest ad to show all the model's imperfections.

If we had to guess, the "look ma! no Photoshop" line is some sort of publicity stunt.

It's far more attention grabbing than saying "our product is so good you don't need to retouch photos", don't cha think?

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Rachael Leigh Cook Speaks Out Against Photoshop!

Filed under: Photoshop Awardz

rachael leigh cook in dc against photoshop

While attending a summit on Washington D.C. that addressed body image issues in youth, actress Rachael Leigh Cook is deeply concerned about airbrushing and how it can harm young women.

She said:

"I did not grow up getting told about how manipulated the images we see of women and girls out there are, and I think it's an absolute travesty that young women are seeing what the media is feeding them. It breaks my heart to be part of an industry and part of a machine that really pushes out these images and propagates these really terrible standards that are false.

Nothing that you see is real, even if you look at what looks like a candid photo of someone, anything can be done. It is false advertising and false advertising is a crime so why isn't this a crime? I'm just up in arms about it.

People need to know that there are actual lenses that are put on cameras that make people stretched out. If you saw these actors in person, you wouldn't even recognize them as the people you see on TV. It's just all a complete illusion and maybe it should be viewed as art, the way that art isn't real. The way that a picture of a rose can be beautiful, but it's not a real rose."

We totally get it, but where do you draw the line between a few touch ups and turning the subject unrecognizable?!

Inneresting.

[Image via WENN.]

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Holy Photoshop BritBrit!

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Wowsa.

Thanks to photoshop, Britney Spears is looking like a brand new woman in her ads for Candie's.

That's funny. We could have sworn she was anti-photoshop less than two months ago.

Thoughts???

[Images courtesy of Candie's.]

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UK Department Store Says No To Photoshop

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The UK's Debenhams department store is abandoning photoshop for swimsuit season. Instead, the retailer will be placing unaltered images in their windows with a sign saying: "We’ve not messed with natural beauty; this image is unairbrushed. What do you think?".

Debenhams creative and visual director, Mark Woods, explained their anti-airbrushing choice:

"As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images. Our campaign is all about making women feel good about themselves – not eroding their self belief and esteem by using false comparisons.

Not only does it make sense from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organisations retouching perfectly good images. As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.

We are proud to bring the issue of re-touching into the main stream when the likes of Britney Spears and Madonna are using unairbrushed but over-lit images as a shock tactic."

The new airbrush-free campaign made its debut in Debenham's Oxford Street windows this week. But before going wide with their new campaign, employees will be asking customers for feedback.

Not a bad idea. Maybe other retailers will catch on.

[Images via Debenhams.]

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