Gwyneth Paltrow has built a very successful Goop-y empire, and she wants her kids to take over when they grow up!
The actress recently talked about 10-year-old Apple and 8-year-old Moses, and her plans for the biz, explaining:
"I very much want Goop to be its own standalone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site — it's not only me. My dream would be that in 20 years people would sort of recollect that I had something to do with it…and my involvement would be less essential. I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to!"
Why would they not want to?! It's a great idea!
Gwyneth also tried to clear up some misconceptions about Goop, explaining what it's really all about! She said