Robert Rodriguez is a revolutionary!
…Actually, he's not, because Smell-o-Vision and AromaRama were gimmicks used to bring people into movie theaters back in the 50's, but he's reviving the technique.
That's right, folks. Robert Rodriguez will be introducing Aromascope with his upcoming August release Spy Kids: All the Time in the World in 4-D (above).
Here's what he had to say about his revival of the 50's gimmick: