The UK's Advertising Standards Authority really doesn't miss a thing.
After a single complaint filed against a Gucci print ad (above) and the group's subsequent analysis, the image featuring model Avery Blanchard was deemed irresponsible advertising.
Related: Saint Laurent Ad Pulled By ASA
The ASA ruled:
"We noted that the model leaning against the wall was wearing a long dress so that only her lower legs, ankles, neck and head were visible. We considered that her torso and arms were quite slender and appeared to be out of proportion with her head and lower body. Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small. We also considered that her sombre facial expression and dark make up, particularly around her eyes, made her face look gaunt. For those reasons, we considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible."
The ad cannot be shown as is in the UK, and Gucci has been advised to be more responsible in its advertising.
Do you think this model appears too thin, Perezcious readers???
[Image via Gucci]
Tags: ad campaigns, advertising standards authority, asa, avery blanchard, fashion smashion, gucci
And another two bite the dust.
American Apparel is having a rough year in the UK, at least their ads are anyway.
The clothing company's BFFs over at the Advertising Standards Authority have asked them to remove two 'offensive' and 'overtly sexual' adverts from their website, making it the third batch this year to be banned.
The ASA explained:
Tags: advertising standards authority, american apparel, asa, banned ads
The UK is known for their strict advertising rules, so when we heard that they were looking into Rosie Huntington-Whiteley’s Rosie for Autograph ads, we weren’t surprised. But their response did shock us a bit!
The Advertising Standards Authority or ASA, received seven complaints that three of the model’s moving outdoor ads were "overtly sexual, explicit, degrading to women and reinforced sexual stereotypes of women" since they featured her moving around in her lingerie.
Marks & Spencer, who is selling the line, said that's absurd, explaining:
Tags: advertising standards authority, asa, degrading women, marks and spencer, overly sexual, rosie for autograph, rosie huntington whiteley
American Apparel’s controversies are SO common, that it’s getting hard to keep track of them all!
The retailer known for its voyeuristic style and over the top campaigns, has been BANNED in the U.K. after an investigation by the Advertising Standards Authority.
The ASA launched their investigation after receiving a complaint for their sexually inappropriate ads, prompting their SECOND band in in 3 years!!!
American Apparel fought back, and cited freedom of creative expression for their right to use the racy photos!
A rep from the line responded to the investigation by saying:
Tags: advertising standards authority, american apparel, asa, clothing, fashion, racy, scandalous, sex, style
Despite a complaint sent in from an offended viewer, ASA has deemed Agent Provateur's racy promotional short in the clear!
Les Fleurs du Mal was launched to celebrate the lingerie boutique's Soiree Collection 2011/2012. Having taken a page from classic horror films, the short features a woman kidnapped and tortured until her dominatrix
But ASA doesn't think the video can or will cause widespread offense so it's not going anywhere!
To explain their decision, the Advertising Standards Authority stated:
We acknowledged some viewers might find some of the scenes distasteful but considered the highly stylized nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested. We considered the ads did not demean women and were unlikely to cause serious or widespread offence to visitors to the Agent Provocateur website. We also considered the ad was unlikely to cause fear or distress without justifiable reason. We therefore concluded that the ad did not breach the Code.
But if U still wanna see the short for URself, click the jump.
Tags: agent provocateur, asa, kidnapping, les fleurs du mal, lingerie, offensive, rape, soiree collection, torture, video
Wonder if they'll ban the Mission: Impossible - Ghost Protocol poster too! LOTS of kids are scared of ghosts! Ha!
Check out the Final Destination 5 poster (above). Do U think it's terrifying?
The Advertising Standards Authority (ASA) in the U.K. has banned the poster because they claim it is upsetting children.
According to the ASA,
Tags: advertising standards authority, asa, banned, britain, final destination 5, mission impossible ghost protocol, poster, skull, uk, warner bros
This seems silly.
A Louis Vuitton ad featuring a seamstress has been banned by the Advertising Standards Agency saying the advert is misleading after a whopping 3 people complained they didn't believe their products were made entirely by hand.
The ASA claims Louis V breached the "truthfulness clause", explaining:
"We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine. Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading."
The luxury goods company did admit that sewing machines are used to manufacture their products, but the process isn't completely automated and there are over 100 stages to make an item including handcrafting techniques.
Unfortunately, the ASA wasn't having it and have ordered them to cease the ad.
Do U think the ads should be banned???
Tags: advertising standards agency, asa, banned, louis v, louis vuitton, misleading, seamstress