The site posted their "dripping blood" choker (above) in honor of the spooky holiday, but it looks like… something different.
It didn't take long before the Internet catch wind and immediately point out how much the "blood dripping" looks a lot like, well, a pearl necklace. And not the kind your grandmother wears.
They know blood is red, right?!
Anyway… Here's what people had to say about it: