Stella McCartney had the honor of unveiling the Team GB uniforms for the 2012 London Olympics on Thursday.
For the collaboration with Adidas, Stella was inspired by the iconic image of the Union Jack flag.
She explained:
"I know I'm biased, but it really is one of the most iconic flags. I was also aware of the fact that it's something that might be overused in the build-up to the Olympics, in taxis, on cushions and mugs, so I wanted to do something different with it - but that was still respectful of its beauty. Actually, the colours of the Union Jack are similar to a lot of other flags and the athletes really wanted to feel identifiable as Team GB, so I just used different colours to say the same thing."
Two years in the making, the long awaited collection features sequined variations, covered leotards, and printed versions for T-shirts and jackets.
Nicely done.
Check out some more pictures of the designs (below) and tell us what U think!
[Image via Anthony Devlin/PA Wire/AP Images.]
Tags: 2012 olympics, adidas, athletes, creative director, fashion smashion, flags, olympic uniforms, olympics, stella mccartney, team gb
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