Enrique Iglesias is taking a cue from Entourage's Turtle and partnering with an emerging liquor company.
Instead of tequila, the singer has partnered with Miami-based ATLANTICO Rum, saying:
"I was introduced to ATLANTICO by friends in Miami, quickly became a fan, and followed its development over the last couple of years. I was recently introduced to its co-founders, Brandon Lieb and Aleco Azqueta, and was immediately drawn to their entrepreneurial spirit and passion for developing a world-class product. I am now delighted to be a partner in this top-quality rum."
Enrique says he believes in the rum because of its association with an island getaway, continuing:
"It's all about escape: the islands, sun, sand, water, relaxation. With ATLANTICO Rum's quality, there's an added classic Caribbean sophistication that I really relate to."
The "super-premium" rum is paired with the suggested retail of $35 a bottle and available domestically in Florida, New York, California, Ohio, Washington D.C., Maryland, and Tennessee.
Will U give Enrique's rum a shot next time you're looking to loosen up?
[Image via WENN.]