This is bad PR at its worst.
Walt Disney Japan had a scandal on its hands over the weekend when they sent out a rather insensitive tweet on the 70th Anniversary of the Nagasaki atomic bomb.
The House of Mouse was trying to remember the victims with a kindhearted reference to a classic Alice in Wonderland song saying, "A very merry unbirthday to you!"
However, things got lost in translation because the message ended up being a rather cruel, "congratulations on a not special day."
After Twitter users pointed out the mistake, Disney apologized for their slip up, saying: