More than $3 million dollars are going to be spent to bring Oprah Winfrey and her talk show to the Sydney Opera House, but Tourism Minister Martin Ferguson said the cost is completely reasonable for what they're getting in return.
"This truly represents an amazing opportunity to showcase Australia, the warmth and hospitality of our people and the depth and breadth of everything our country has to offer visitors from around the world. Tourism Australia is finally getting it together.
"We as a nation will win as a result of this coup. I think it's money well spent."
Tourism Australia is partly financing "Project O," contributing $1.5 million from its current financial year marketing budget.
Tickets for the Australian people will be available by a lottery via online registration next month.
Will U be hoping for tickets, Aussies?
[Image via AP Images.]