All tag results for 'backfire'

Starbucks tried to start a holiday twitter campaign that would send around a little holiday cheer… but it backfired pretty badly.

They asked people to tweet out holiday happiness with the hashtag #SpreadTheCheer but all people did was use the hashtag to criticize Starbucks' low tax rates and bad labor policies in the UK.

The highly critical and often profanity laced tweets were even displayed on a giant screen at London's Natural History museum, where Starbucks sponsors their ice rink!

Starbucks said:

Tags: backfire, campaign, coffee, starbucks, taxes, twitter, uk