But is anyone really surprised?
Penn State's brand is suffering big time and it's all thanks to Jerry Sandusky.
Following the child molestation allegations, sales of Penn State merchandise have dropped a whopping 40% compared to last year.
Research analyst Matt Powell said of the numbers:
"This is the first time I can recall ever seeing a decline of sales right out of the box…This is a very unusual situation, and my gut tells me it's not going away, at least in the short term."
There is one item with strong sales: a Penn State t-shirt that features a football helmet with a blue ribbon representing child abuse prevention.
Five dollars from the sale of each shirt will be donated to the Let Go, Let Peace Come In Foundation, a Pennsylvania-based nonprofit that helps adult victims of childhood sexual abuse and is working with the attorney for several men who said they were victimized by Sandusky.
[Image via AP Images.]