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Barilla's Anti-Gay Comments Leading To Damage Control With 'Inclusive' Ad Campaign

Filed under: Icky Icky PooGay Gay GayBusiness BlitzFood

barilla ad campaign inclusive anti gay

Too little, too late?

Barilla, one of the world's powerhouse pasta manufacturers, decided to go all anti-gay on their consumers not too long ago, resulting in boycotts and reduced sales worldwide.

What company WOULDN'T see that happening and then go into damage-control mode?

The thing is though, they totally wouldn't be apologizing for anything if they weren't hurting — so it seems a little hollow to us. We mean, the chairman DID flat-out say that he would never use a gay family in his advertising!

Now the company is saying

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Ronzoni Pasta Takes The Time To Support Equality In The Wake Of The Barilla Anti-Gay Fiasco

Filed under: Gay Gay GayBusiness BlitzFacebookFood

barilla ronzoni pasta pro equality gay

We're all aware how Barilla pasta decided to throw a good portion of their customers away by saying that they'll NEVER use gay couples in their ads because they're all about the 'traditional family' and the 'woman's importance to their ads' (we're not sure why they can't show two gay women…)…

And, they also added that gays "shouldn't be allowed to adopt" and other things that make no sense, especially if you're a world-wide company who loves profits.

At the very LEAST, if you love profits, you should love everyone! Yet Barilla says that if you have a problem with it, you can just go buy a different brand.

Well, we've been seeing the fallout and it's MASSIVE, and we've heard their disingenuous apologies. Now we're hearing from other pasta companies — and the alternative options to Barilla are looking bright and delicious!

Read the inspiring and equal-loving message Ronzoni Pasta posted on their Facebook:

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Barilla Tweets An Apology AFTER A Boycott Of Their Pasta Is Trending!

Filed under: Icky Icky PooGay Gay GayBusiness BlitzTwitterFood

barilla tweets apology after boycott started pasta homophobic comments

We wonder if they know how incredibly silly they look right now.

Yesterday, we told you about the chairman of Barilla pasta, Guido Barilla, making some homophobic comments on a radio station. He issued an apology for hurting people’s feelings, but not for what he said.

So, thankfully, the internet spread the word to boycott the insensitive pasta brand, and, now, Barilla is tweeting an apology with their tails, er, pasta shells, between their legs.

The chairman of Equality Italia, Aurelio Mancuso, made a statement, saying:

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Barilla Pasta Brand Says: 'Gays Can Go Eat Someone Else's Pasta'

Filed under: Icky Icky PooGay Gay GayBusiness BlitzFood

barilla anti gay pasta

Flat-out, Barilla must not actually want to make as much money as possible, and they must not care about the lives of what was probably a good chunk of their customers!!

The chairman of Barilla's privately owned company, Guido Barilla, straight-up said in an interview that they would never show same-sex couples in one of their ads because they believe in traditional families, and if the gays have a problem with that they can just go eat somebody else's moderately adequate pastas.

As a world-wide company, we're pretty sure this is a mistake he'll regret business-wise!

Here are the gross things he said:

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