More than 30 female Holland fans that attended the Netherlands vs Denmark World Cup game were kicked out of the stadium all because of their orange mini dresses.
FIFA officials claim the 36 fans attire was part of an ambush marketing campaign to promote an unlicensed beer brand, Bavaria. The beer company says while the dresses were "very nice" and "fashionable" they were not part of the campaign.
One lady who got kicked out told the Star newspaper what went down:
"We were sitting near the front, making a lot of noise, and the cameras kept focusing on us. We were singing songs and having a good time. But in the second half, about 40 stewards surrounded us and forced us to leave the stadium. They pushed us up the stairs, and one of the girls fell.
The police came and kept on asking us the same questions over and over, asking if we worked for Bavaria. They said we were ambush-marketing and it was against the law in South Africa. They said we would be arrested and would stay in jail for six months. Girls were crying. It was bad.
A police van took us back to our hotel and they wanted my passport. They made a copy and said they would investigate. They said they would sue me. All of this for wearing an orange dress."
Wow. All this over a dress? Seems a little much, no?
[Image via Getty Images.]
Tags: ambush marketing, bavaria beer, denmark, fifa, holland, kicked out, netherlands, orange mini dresses, world cup