Lauren Conrad is quite the chameleon.
The business savvy reality star, turned author, turned designer is expanding her brand once again by launching a beauty website called The Beauty Department.
She told Allure:
"The site will offer beauty tips: how to do the hottest runway tricks. How to wear purple eyeliner. How to do beach curls. The idea is to eventually roll out a cosmetics and hair line."
No official launch date has been announced, but we think it's a smart and logical move.