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Dodge Ram’s Super Bowl Commercial Slammed By Martin Luther King Jr.’s Family For Using His Speech To Sell Trucks!

Twitter wasn't feeling the ad either!

It seems like there's always one commercial at the Super Bowl that leaves viewers scratching their heads…

And this year, it was all thanks to Dodge Ram's ad for their trucks, which featured a part of a speech Martin Luther King Jr. gave in 1968. Paired with the tagline "built to serve," many on the Internet felt the civil rights activist's words were used solely to sell trucks.

Related: Melania & Ivanka Trump Roasted Over Their Black History Month Tweets

The late icon's youngest daughter Bernice King and The King Center both condemned the commercial on Twitter on Sunday, writing:

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Kendall Jenner's Tone-Deaf Pepsi Ad Sparks A Response From Martin Luther King Jr.'s Daughter!

Kendall Jenner and Bernice King

Mic drop!

Like the rest of the Internet, Martin Luther King Jr.'s daughter, Bernice King, is NOT here for Pepsi's tone-deaf ad featuring Kendall Jenner!

ICYMI, the soda company's latest marketing ploy seemingly suggests that their product (and a rich white girl, for that matter) can bring about unity between authority and demonstrators, who have had a tumultuous relationship in our current political climate.

Related: Kim Kardashian Might Undergo Surgery To Have Another Baby!

In response, the civil rights activist posted on Twitter:

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Martin Luther King Jr.’s Daughter Sounds Off On How To Properly Resist Trump & His ‘Regime'

Filed under: PolitikDonald TrumpFacebookAdviceViral: NewsSocial Issues

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Bernice King has a lot to say when it comes to resisting you-know-who — and her number one rule is saying his name as little as possible!

On Wednesday, the daughter of Martin Luther King Jr. shared some wisdom on how to properly push back against Donald Trump (dammit, we said it!) while not disrespecting those who support him.

In a Facebook post beginning with the message "Some Wise Advice Circulating," the activist gave 10 tips on opposing the divisive leader, a lot of which revolves around how we speak about him.

Related: Senators Reading Coretta Scott King's Letter To Support Elizabeth Warren!

King's tips included keeping messages positive, being careful not to spread fake news, and keeping the focus on his policies instead of his cartoonish mental state. (Yikes, this is gonna be hard…)

The final piece of advice, "resist!", encourages opposers to shift more accountability on the president's administration — or as King calls it, his "regime" — which will rob the pseudo-politician of "the focus of attention he craves."

Well, she certainly ain't wrong about that!

Ch-ch-check out King's full post (below) for some very helpful tips on how to #resist!

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