Starbucks kinda has a lock on the whole coffee thing, so now they've set their sights on less bitter beverages.
Starbucks is planning on opening three more Evolution Fresh Inc. juice stores in addition to the one they already opened in Washington.
They're even expanding distribution of their ready-to-drink bottles of Evolution juice to supermarkets.
Apparently premium juices are "in."
Starbucks is trying to diversify as more and more places are serving premium coffees.
One Evolution store will open in San Fran with two opening in Seattle.
One Seattle store opens this Friday, the other two this fall.
Get ya juice on!