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Macy's Expects HUGE Sales From Bieber's Debut Fragrance

Filed under: BeyonceBusiness BlitzJustin BieberFragranz!Macy's

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Justin Bieber is on the fast track to having the biggest celebrity fragrance launch.

The title currently belongs to Beyonce's Heat, which saw $3 million in sales in the month following its debut. BUT Macy's thinks Bieber's Someday will knock that figure out of the park.

Executive VP of Merch, Muriel Gonzalez, predicts "This is going to be the biggest launch we’ve ever had."

Only time will tell, but we have a feeling she's probably right.

[Image via Ivan Nikolov/WENN.]

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Quote Of The Day

Filed under: Quote of the DayBeyonceFragranz!

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"Every Day. I put it on as soon as I get out of the shower. I wear it onstage, in the studio, on dates."

Beyonce to Allure on wearing her fragrance, Heat.

[Image via Andres Otero/WENN.]

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Beyonce's Too Hot For Daytime TV

Filed under: AnglophiliaBeyonceAd CampaignsFragranz!

It's like the Grammy's all over again.

The UK's Advertising Standards Authority has banned Beyonce's Heat commercial from daytime TV after a whole 14 people complained it was "too sexually provocative" to be viewed by children.

Really, that's all it took?

The ASA explained:

"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children."

Ridiculous!

From now on Beyonce's commercial will air after 7:30pm, when it's apparently OK to be sexy.

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