UPDATE 5:55 P.M. EST: Fox has now apologized for the billboard, saying in a statement:
"In our enthusiasm to show the villainy of the character Apocalypse we didn't immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women"
X-Men: Apocalypse, the most recent installment of Fox's superhero franchise, hit theaters last weekend and landed the No. 1 spot — but not everyone is a fan!
That's because Rose McGowan has joined a growing number of people who are NOT happy about the poster showing Oscar Isaac's villainous Apocalypse choking Jennifer Lawrence's Mystique because they believe it depicts "casual violence against women".
The Charmed actress opened up to THR about her disgust saying:
Tags: 20th century fox, birth.movie.death, comic books, controversy, devin faraci, film flickers, girl power, international center for research on women, jennifer lawrence, jennifer mccleary-sills, oscar isaac, rose mcgowan