Having a leaky bladder has never been sexier, thanks to Poise's new hourglass shaped pads.
Kimberly-Clark hopes this new marketing strategy will change women's perception of bladder protection products. Instead of being something old people wear, they want to be known as a "feminine care product".
Poise's senior brand manager Joe Kuester explains:
"It’s brilliant in the sense that when women are leaking urine from their bladders they can feel very uncomfortable, very unclean, and they certainly don’t feel sexy. What Kimberly-Clark is trying to achieve here is that you can still feel feminine, you can still feel like a woman and every bit as pretty."
We're not sure how a pad that "fits your curves" will do that, but if you say so Joe.