Lord & Taylor is headed to the runway, Project Runway, that is, as the show's new sponsor.
Like Bluefly and Piperlime before them, the luxury department store will line the accessories wall with shoes, handbags and other baubles designers can use to "make it work" for runway challenges.
Lord & Taylor will also host a special challenge at their Fifth Avenue flagship and the winner will get to sell their line at the department store.
President of Hudson's Bay Co., the parent company of L&T, Bonnie Brooks said:
"The mission of the show is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers."
Brooks speaks nothing but the truth because according to reports, the winner of Project Runway's L&T match up will be able to sell their line at the store!
The challenge is due to air on August 30 with major publicity of the reality show's mania hitting the retailer's windows, social media outlets and web site.
This is going to be a fabulous!
[Image via AP Images.]