All tag results for 'bmi'

A positive step in the right direction!

Israel passed legislation on Monday night that makes it illegal to use models that fall below an 18.5 BMI in advertising or publication, making it the first country to do so.

To prove their weight, models will need to provide an up-to-date medical report (no older than three months) at any and all Israeli market shoots.

Not only that, but businesses utilizing Photoshop to make models appear thinner will be forced to include a clearly written notice on the photo.

What do U think of these new practices???

[Image via AP Images.]

Tags: advertising, anorexia, beauty standards, bmi, bulemia, influence, israel, law, legislation, medical records, models, photoshop, underweight, weight

Keri Hilson was hard to miss at Tuesday night's BMI Awards in Beverly Hills.

The Pretty Girl Rock-er was styled by the Kardashian's stylist Monica Rose in an over bedazzled Mirco Giovannini dress that made her look like a cougar — and not in a good way.

All we can say is stick with Brad Goreski!

[Image via AP Images.]

Tags: beverly hills, bmi, bmi pop music awards, brad goreski, mirco giovannini, miss keri baby, monica rose

Arizona State University researchers took time out from their busy schedules to see if using plus-size models in ads worked.

The study involved showing female students with low, normal and high body mass indexes ads and then having them answer an accompanying questionnaire.

From the questions, their "self-esteem shifted based on the model sizes they saw in the ads and whether they considered themselves to be similar to or different from those sizes".

Marketing Associate professor Naomi Mandel, explains the study's findings:

"We believe it is unlikely that many brands will gain market share by using heavy models in their ads. We found that overweight consumers demonstrated lower self-esteem – and therefore probably less enthusiasm about buying products – after exposure to any size models in ads (versus ads with no models). Also, normal-weight consumers experienced lower self-esteem after exposure to moderately heavy models, such as those in Dove soap’s ‘Real Women’ campaign, than after exposure to moderately thin models."

Inneresting.

What do U think of the findings???

Tags: ads, arizona state university, bmi, plus size