MAC hopes their new ad campaign gets you pumped about the new Strength collection!
And how could you not?
Just looking at Serbian bodybuilder Jelena Abbou flexing her muscles in a latex gown makes us want to sprint to the gym and do some curls.
As the name suggests, the 19 piece collection hitting stores on January 30th is a mix of both bold and natural tones to give off a very naturally strong look.
The prices are all pretty standard for MAC, ranging from $15 to $40 for the palettes.
Sorry folks, muscles not included.
[Image via MAC.]