The Emperor of Ego is causing females to tear at their hair and clothing!
Or perhaps these convulsing gals are feeling the claustrophobia of the crushing city-world caving in on them?
Kanye West's track, Lost In The World, from his pre-Watch The Throne album, My Dark Twisted Fantasy, has been imagined into video format by filmmaker Ruth Hogben.
Hogben's own dark twisted fantasy involves a bunch of skinny, crying girls writhing around on some shiny surfaces, all in black and white.
Cause black and white instantly makes things artistic, OBVI!
Try and wrap your brain around Lost In The World ft Bon Iver (above)!